Guillermo Gustavo Flores Vázquez

Industrial Designer - Talent in Residence

Born in Toluca, Mexico. Graduated Industrial Designer by UVM campus Saltillo, he has experience in mechanical design working in companies like KUKA systems and MAGNA International. In October 2017 he got the MSc in Product Design for Innovation at Politecnico di Milano.
As a product and furniture designer, he has exhibited his work at the World Trade Center in Mexico city in Habitat Expo 2012, in the Milan Design Week 2016 at Palazzo Litta collaborating with Clique Editions design studio, in the Milan Design week 2017 at Fuori Salone Ventura Lambrate with his project Serial “Personal Interpretations”, with the same project he exhibited as well in the Torino mini Maker Faire 2017 and in the Barcelona Design week 2017 giving a workshop about Product Design & Emerging Manufacturing at the Fab Cafe Barcelona.
Passionate about futuristic things, his design language can be described as minimal but trying that the product fulfill the function for which it was designed.

Serial. A platform model for developing open-source products and collaborative processes between designers, digital fabrication laboratories and companies, to stimulate local economies.

To help the development of local economies, we need to consider how to support existing and emerging industries. Guillermo’s work analyzes and reviews the situation of current production technologies, “Do it yourself” culture, the world of “makers” and digital manufacturing laboratories; all to know how Fablabs and makerspaces influence the diffusion of digital tools that help in building ideas, collaborative creation, and initiatives to engage the relationship between companies, designers, craftsmen and companies. The thesis focuses first on the analysis of 14 international makerspaces / fablabs that have worked on projects with students, professionals and companies and then focuses on mapping and field analysis of the fablab and makerspace systems in Mexico.
The results of the survey on the relationship between makerspace, designers and companies conducted internationally and on the Mexican context were the basis for developing Serial, a project-platform managed by Mexican designers whose purpose is to explore the potential of digital fabrication. The goal is to build a Distributed Production System to be applied at a first stage in the Mexican context, identifying all the elements of the business model that are useful for developing Serial at the business level and transforming them into design guidelines.